About SUSTAIN20™ - The Directory
Created by frustrated fashion industry people – for a circular fashion industry.
We started SUSTAIN20™ – The Directory because there are many incredible circular solutions available, but no ONE single place to find them all. For brands and people working in the fashion industry, it’s like searching for a needle in a haystack to discover the right tools and partners to help build a responsible brand and make the shift to circularity.
Here’s why we built SUSTAIN20™:
- Connecting the Dots: We want to bring together the best solutions, services, and innovations in one place so brands can easily find what they need to build a more sustainable future.
- Saving Time and Effort: We know how overwhelming it can be to vet and source sustainable partners. Our goal is to save you time and hassle by doing the groundwork so you don’t have to.
- Inspiring Change: We believe that by showcasing what’s possible and who’s leading the charge, we can inspire more brands to rethink their approach and embrace circularity.
We’re here to help brands connect, innovate, and thrive—without the usual complexity.
Welcome to the new hub for circularity!
What is SUSTAIN20™?
SUSTAIN20™ is a trademarked concept, a comprehensive framework designed to help fashion brands navigate and thrive in the complex world of sustainability. We created it to be a guiding light for building responsible, future-proof businesses that align with the principles of circularity. Our goal is to simplify sustainable design and operational strategies by breaking them down into 20 clear, actionable steps that any brand can follow.
The SUSTAIN20™ frameworks cover everything from designing for demand and durability to embracing regenerative practices and new business models like resale or rental. Whether you’re looking to minimize waste, improve transparency, or even design for longevity, SUSTAIN20™ has a strategy for it.
We believe sustainable fashion should be straightforward, accessible, and practical—not an abstract concept that’s hard to grasp. With SUSTAIN20™, you get a structured yet flexible roadmap to create, innovate, and operate in a way that’s good for your brand, good for people, and good for the planet.
Add your solution - How does it work?
We want this directory to be the most comprehensive tool for circular solutions in the fashion industry.
If you have a circular solution that should be on here – do the following:
Step 1: Click the button below and add your solution.
Step 2: Our team will review all applications continuously
Step 3: If your submission meets our validation criteria, the solutions will be published immediately on Sustain20.
Thanks for pushing the fashion industry towards circularity.
